{"id":128,"date":"2026-04-27T13:17:47","date_gmt":"2026-04-27T13:17:47","guid":{"rendered":"https:\/\/www.thestandardarena.co.ke\/loans\/about\/"},"modified":"2026-04-29T01:06:04","modified_gmt":"2026-04-29T01:06:04","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.thestandardarena.co.ke\/loans\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"128\" class=\"elementor elementor-128\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ed0c3 e-flex e-con-boxed e-con e-parent\" data-id=\"d6ed0c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a914404 e-con-full e-flex e-con e-child\" data-id=\"a914404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ed2fb elementor-widget elementor-widget-heading\" data-id=\"61ed2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your trusted financial partner in Kenya.\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96c18c elementor-widget elementor-widget-text-editor\" data-id=\"c96c18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">We are committed to providing transparent, fast, and flexible loan solutions tailored to your needs.<\/p><p class=\"ds-markdown-paragraph\">Whether you are an individual looking for a personal loan to cover school fees, medical expenses, or a family emergency, we are here to support you every step of the way.<\/p><p class=\"ds-markdown-paragraph\">Our application process is simple, our approval times are quick, and our team treats every customer with respect and understanding.<\/p><p>From business owners looking to expand to families buying their first home, we are proud to be the name Kenyans trust for reliable, compassionate, and professional lending services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a706181 e-con-full e-flex e-con e-child\" data-id=\"a706181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-068e80d elementor-widget elementor-widget-image\" data-id=\"068e80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2025\/11\/133.jpg\" class=\"attachment-full size-full wp-image-1638\" alt=\"133\" srcset=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2025\/11\/133.jpg 1500w, https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2025\/11\/133-300x200.jpg 300w, https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2025\/11\/133-1024x683.jpg 1024w, https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2025\/11\/133-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ee5ef8 e-flex e-con-boxed e-con e-parent\" data-id=\"8ee5ef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa54e5a e-con-full e-flex e-con e-child\" data-id=\"fa54e5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed25773 elementor-widget elementor-widget-heading\" data-id=\"ed25773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Our Story<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1f0b3 elementor-widget elementor-widget-text-editor\" data-id=\"cd1f0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Standard Loans was founded with a simple mission: to help individuals and businesses access fair and affordable financing without the usual stress and hidden fees.<\/p><p class=\"ds-markdown-paragraph\">For over 10 years, we have been serving the Kenyan community with integrity, professionalism, and a deep understanding of our clients&#8217; financial needs. What started as a small lending office in Nairobi has grown into a trusted financial institution serving thousands of happy customers across the country.<\/p><p class=\"ds-markdown-paragraph\">We believe that everyone deserves a chance to grow, whether it is starting a business, buying a home, paying for education, or handling an emergency. Our role is to make that journey easier and more affordable.<\/p><p class=\"ds-markdown-paragraph\"><strong>Why Choose Us<\/strong><\/p><p class=\"ds-markdown-paragraph\">1. 10+ Years of Experience<\/p><p class=\"ds-markdown-paragraph\">2. 9000+ Loans Approved<\/p><p class=\"ds-markdown-paragraph\">3. 98% Customer Satisfaction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e0ac77 e-con-full e-flex e-con e-child\" data-id=\"5e0ac77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5d09a elementor-widget elementor-widget-text-editor\" data-id=\"0d5d09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\"><b>Our Mission<\/b><\/p>\n<p class=\"ds-markdown-paragraph\">To provide accessible, transparent, and responsible loan solutions that empower individuals and businesses to achieve their financial goals.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Our Vision<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\">To become Kenya&#8217;s most trusted and customer-focused lending institution, known for fairness, speed, and reliability.<\/p>\n<p class=\"ds-markdown-paragraph\"><strong>Our Core Values<\/strong><\/p>\n<p class=\"ds-markdown-paragraph\">1. Integrity<br>We operate with honesty and transparency in everything we do.<\/p>\n<p class=\"ds-markdown-paragraph\">2. Efficiency<br>We understand that time matters. We process loans quickly and without unnecessary delays.<\/p>\n<p class=\"ds-markdown-paragraph\">3. Innovation<br>We continuously improve our services to meet the changing needs of our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93d9f62 e-flex e-con-boxed e-con e-parent\" data-id=\"93d9f62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32a970e e-con-full e-flex e-con e-child\" data-id=\"32a970e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a451b00 elementor-widget elementor-widget-heading\" data-id=\"a451b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">As Featured In:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0a6b8a e-con-full e-flex e-con e-child\" data-id=\"c0a6b8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8430c3c elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8430c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2026\/04\/ABSA-1-150x150.png\" alt=\"ABSA\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2026\/04\/KCB-1-150x150.png\" alt=\"KCB\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2026\/04\/Safaricom-1-150x150.png\" alt=\"Safaricom\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2026\/04\/Equity-1-150x150.jpg\" alt=\"Equity\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.thestandardarena.co.ke\/loans\/wp-content\/uploads\/2026\/04\/central_bank_of_kenya_logo-1-150x150.jpg\" alt=\"central_bank_of_kenya_logo\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f8540c e-flex e-con-boxed e-con e-parent\" data-id=\"0f8540c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07dc55a e-con-full e-flex e-con e-child\" data-id=\"07dc55a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd4a4d elementor-widget elementor-widget-heading\" data-id=\"0fd4a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ready to Get Started?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82880dd elementor-widget elementor-widget-text-editor\" data-id=\"82880dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">Whether you need a personal loan, business financing, or a mortgage, we are here to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2bd34 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2a2bd34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.thestandardarena.co.ke\/loans\/standard-loans\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">APPLY FOR LOAN NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your trusted financial partner in Kenya. We are committed to providing transparent, fast, and flexible loan solutions tailored to your needs. Whether you are an individual looking for a personal loan to cover school fees, medical expenses, or a family emergency, we are here to support you every step of the way. Our application process [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-128","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/pages\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":35,"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/pages\/128\/revisions"}],"predecessor-version":[{"id":2027,"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/pages\/128\/revisions\/2027"}],"wp:attachment":[{"href":"https:\/\/www.thestandardarena.co.ke\/loans\/wp-json\/wp\/v2\/media?parent=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}