Tala – Product Marketing Manager at Tala
About Tala
At Tala, we’re applying advanced technology and human creativity to solve what legacy institutions can’t or won’t. We are a global financial infrastructure company on a mission to unleash the economic power of the global majority, recognizing that today’s financial infrastructure doesn’t work for most of the world’s population.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
About the Role
As a key member of the Tala Product Marketing team, you will be responsible for helping define and deliver an exceptional customer experience grounded in a deep understanding of our customers’ lives and the markets they operate in.
The role will be fully responsible for all communications with our customers in the Philippines as well as collaborating, contributing, and in some cases leading global strategic product marketing initiatives that impact all the countries we serve today (Mexico, Kenya, India in addition to the Philippines).
What You’ll Do
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Drive messaging and go to market planning of new products and services tied to clearly defined success metrics.
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Build, manage, and execute end-to-end customer lifecycle campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
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Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
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Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
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Generate cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience .
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Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.
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Define user segments and create tailored campaigns for key customer personas.
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Cultivate and communicate a deep understanding of Tala’s audience, opportunity, and competitive landscape in Asia markets (Philippines, Vietnam and India).
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As the need arises, build and manage regional team with members located in key markets.
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Be available to attend key local and regional events and activations as needed, such as marketing activations, customer discovery and workshops, etc.
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Maintain semi-regular facetime with regional and Philippines CLT and marketing team members, as well as vendors/partners as needed.
What You’ll Need
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5+ years experience in Marketing, with demonstrated expertise in building and managing mobile marketing campaigns (push, SMS, in-app) using modern marketing and CRM tools
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Demonstrated ability to create go to market plans for new products and deliver meaningful business results
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Comfortable working in a fast paced, dynamic environment with distributed teams
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Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights
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Strong writing skills and careful attention to detail
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Self-starter, solution-oriented, and can-do attitude
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Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)
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Hands on experience launching and scaling products for developing markets (preferred)
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Competent in using Braze or similar marketing CRM (preferred)
https://onnetpulse.com/jobs/tala-tala-product-marketing-manager
