About Regency Enterprises

Regency Enterprises owns and operates a chain of twenty-four petrol stations and three truck stops along the Northern Corridor route between Mombasa and Malaba. The company also runs a lubricants distribution business and a small fleet of fuel tankers that supply remote depots. Founded in 1997, Regency Enterprises is an authorised dealer of a major oil marketer and employs 320 staff across its retail and distribution operations. The company's truck stops provide secure parking, showers, and meals for long-distance truck drivers and are open twenty-four hours a day.

What you will do:

You will develop and implement the company's marketing strategy, manage the marketing budget, and oversee all marketing activities including advertising, events, sponsorships, and brand partnerships. The role involves conducting market research and competitor analysis to identify opportunities and threats, developing positioning and messaging for target customer segments, and measuring the return on investment of marketing activities. You will manage relationships with advertising agencies, media houses, and event organisers, and coordinate with the sales team to ensure that marketing efforts align with revenue targets. The position requires strong project management skills, the ability to lead a team, and experience in both traditional and digital marketing channels.

Requirements:

Diploma in a relevant field from a recognised institution
Minimum 1 year of working experience in a similar role
Good written and verbal communication skills in English and Kiswahili
Proficiency in Microsoft Office Suite
Self-motivated with a positive attitude and willingness to learn
Ability to work under pressure and meet deadlines
Must be a Kenyan citizen aged 21 years or above

To apply, submit your application through the apply button below. Include your CV, a cover letter, and copies of your academic and professional certificates. Regency Enterprises is committed to diversity and inclusion in the workplace and encourages applications from all qualified individuals regardless of gender, disability, or ethnic background.