Senior Specialist: Marketing Data Analytics at Absa Bank Limited

Senior Specialist: Marketing Data Analytics at Absa Bank Limited

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

The Senior Specialist: Marketing Data Analytics drives the analytics capability within the Research and Insights team, enabling data-driven decision-making to support strategic marketing execution. This role is accountable for translating complex datasets into actionable insights, aligning analytical outputs with business objectives, and driving data-informed decision-making across the marketing function.

By applying advanced modelling techniques and machine learning, the incumbent identifies key trends, relationships, and opportunities across diverse data sources. This role contributes to the implementation of strategic marketing initiatives, enhances performance measurement frameworks, and delivers operational recommendations that improve marketing effectiveness and return on investment (ROI).

Job Description

Key Accountabilities:

Data Analysis and Modelling

• Utilise advanced analytics and machine learning techniques such as predictive modelling, clustering algorithms, and marketing mix modelling (MMM) to support key market segments and forecast marketing performance.

• Apply rigorous data analysis to uncover insights that support marketing strategy and decision-making.

• Translate analytical outputs and scenario planning to provide forward-looking insights that guide investment decisions.

Insights Generation and Consultation

• Translate complex data outputs into clear, actionable insights, linking findings to marketing strategy, customer behaviour, and performance outcomes.

• Collaborate with business stakeholders to define key questions and ensure data analysis aligns with strategic priorities.

• Present findings through presentations, reports, and visual dashboards to support executive-level decisions.

Marketing ROI Programme Management

• Implement and sustain the Group-wide Marketing ROI measurement programme.

• Partner with external suppliers to execute MMM and ML attribution models, ensuring consistency and accuracy in measurement across Business Units.

• Track, analyse, and report on marketing effectiveness metrics to support budget optimisation.

Dashboard Development and Automation

• Design and maintain interactive dashboards for real-time access to marketing insights.

• Automate reporting solutions that streamline data delivery and enhance decision-making efficiency.

• Identify opportunities to improve existing dashboards for accuracy, usability, and business relevance.

Data Management and Quality Assurance

• Ensure the integrity, accuracy, and reliability of data across multiple marketing and research systems.

• Apply data modelling principles to integrate diverse datasets and create holistic views of marketing performance.

• Oversee data validation processes and proactively identifies opportunities for improvement in data architecture and governance.

Cross-Functional Collaboration

• Provide analytical support for strategic projects and campaign evaluations across Business Units.

• Encourage shared learning and best practice adoption across teams to enhance analytical maturity.

Continuous Improvement and Innovation

• Stay abreast of emerging analytics methodologies, tools, and technologies to enhance insight generation.

• Proactively identify opportunities to digitise and optimise existing processes and reporting.

• Foster a culture of curiosity, innovation, and learning within the Research and Insights team.

Education & Qualifications:

• Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]

• Field of Study (Preferred): Data Science, Business / Marketing Analytics

Work Experience:

• 5 – 12 years experience in Data science or Business/Marketing Analytics, including a track record of 3 years in a people management position.

• Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.

• Proven track record in managing marketing ROI programmes and delivering strategic insights.

• Experience in cross-functional collaboration and stakeholder consulting at senior levels.

• Exposure to digital marketing ecosystems and omnichannel campaign evaluation.

Competencies:

Leadership Competencies:

• Strategic Thinking

• Business Acumen

• Communication

• Influence

• Leadership

• Delivering Results

• Adaptability

• Collaboration

• Decision-Making

Knowledge and Skills:

• Operational planning and execution

• Process optimisation and service design

• Customer experience management

• Performance measurement and reporting

• Governance and compliance

• Digital tools and platforms

• Data analysis and insight generation

• Team leadership and development

• Data Analytics & Modelling

• Programming & Tools

• Marketing & Research Knowledge

• Data-Driven Decision Making

• Project and Stakeholder Management

• Innovation Orientation

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised