Digital Media Strategy Consultant (Part-Time / Fractional)

Digital Media Strategy Consultant (Part-Time / Fractional) at Priority Activator Consulting

Digital Media Strategy Consultant (Part-Time / Fractional) at Priority Activator Consulting

Job Purpose

The Digital Media Strategy Consultant will provide strategic and technical leadership across paid digital media campaigns, with a strong focus on B2B demand generation. This role is responsible for defining high-performance media strategies, guiding execution teams, and ensuring optimal campaign performance across LinkedIn, Meta, and Google platforms. The consultant will work closely with Account Managers and mentor a Junior Digital Media Specialist to drive measurable results across a Pan-African client portfolio.

Key Responsibilities

Paid Media Strategy & Leadership

Define and guide digital media strategies across LinkedIn, Meta, and Google Ads platforms

Drive full-funnel B2B demand generation strategies focused on lead quality and conversion

Provide technical oversight, focusing on strategy rather than day-to-day execution

Media Buying & Campaign Structure Guidance

Advise on campaign architecture, budget allocation, bidding strategies, and pacing

Ensure adherence to platform-specific best practices and optimization frameworks

Audience & Targeting Strategy

Develop advanced targeting approaches including ABM (Account-Based Marketing), lookalike audiences, and retargeting strategies

Guide segmentation strategies aligned to B2B customer journeys

Conversion Tracking & Analytics

Ensure proper setup and governance of pixels, tags, conversion events, and attribution models

Oversee measurement frameworks and reporting accuracy

Funnel Optimization

Provide strategic direction on landing pages, lead capture mechanisms, and qualification flows

Optimize user journeys to improve conversion rates and lead quality

Performance Analysis & Reporting

Conduct strategic campaign reviews and provide clear, actionable optimization recommendations

Translate complex data into insights that inform business decisions

Governance & Best Practices

Establish and document digital media frameworks, templates, and compliance standards

Ensure consistency and quality across campaigns and clients

Mentorship & Quality Assurance

Provide technical mentorship and guidance to a Junior Digital Media Specialist

Support team capability building and ensure quality assurance across deliverables

Requirements

Experience & Expertise

Minimum 7+ years of experience in digital media, performance marketing, or paid media strategy

Proven expertise in LinkedIn Ads, Meta Ads, and Google Ads platforms

Strong background in B2B lead generation and demand generation strategies

Demonstrated experience in conversion tracking, analytics, and attribution modeling

Experience working in agency or multi-client environments across diverse industries

Experience in using AI tools to analyse data and generate reports

Technical Skills

Advanced understanding of campaign optimization, targeting, and media buying strategies

Proficiency in analytics tools and reporting platforms

Strong grasp of full-funnel marketing and performance measurement

Core Competencies

• Strategic Thinking: Ability to design scalable, results-driven media strategies

• Data Storytelling: Translate complex data into actionable insights and recommendations

• Leadership & Mentorship: Guide and develop junior team members effectively

• Collaboration: Work cross-functionally with account teams and stakeholders

• Governance & Structure: Establish frameworks, standards, and best practices at scale

• Attention to Detail: Ensure precision in tracking, reporting, and campaign strategy

Working Arrangement & Offer

Part-time, fractional consultancy role (not day-to-day account management)

Minimum 10 hours per week in-office in Nairobi; flexible scheduling for remaining hours

Opportunity to lead digital strategy across a Pan-African client portfolio

Work with leading global brands in the technology and energy sectors

Competitive consultancy rate with performance-based bonus